When pricing power comes to an end: 7 learnings from Lindt's wild pricing ride
Learnings from Lindt on pricing strategy: how a 5-year run of massive price increases ended with a sudden U-turn
My musings on pricing topics
This is blog entry 2
This is just a demo file to see whether I can set up a useful publishing workflow.
What a paywall costs you in advertising
Publishers hesitate to meter content because they fear the ad revenue they will lose. The number is usually smaller than expected, and it is measurable before you launch.